Prayer Clothes Clothing (Brand) Our goal is to make beautiful things for the most important time of the day, prayer time is our self-care time Our goal is to make beautiful things for the most important time of the day, prayer time is our self-care time Alif Meem (formerly Dana Ware) was established in 2019, under a license from Al Dana General Trading Store Company. Alif Meem is based on women's need for high-quality, breathable, comfortable and elegant prayer clothes. Our vision is to build an elegant brand that celebrates prayer and our Islamic values, and your favorite brand for all your prayer needs.